Instagram is a platform based within the premise of being a photo sharing network. Therefore, it is important to post content that is visually appealing. However, what’s visually appealing to some may not be visually appealing to others.
As a brand, social media sites like Instagram are the face of the company. For most followers, they will never met the people behind the brand, therefore, their only association with the brand is what they see online. As a result, consumers/ followers make up their mind about a brand based on what kind of content they see. This proves that the aesthetic of an Instagram profile as a whole has a huge impact on the perception of their consumers.