For years, there has been this Instagram myth that if you post on Instagram at 8pm, you’re bound to receive the optimal amount of engagement.
The brand that I am testing this myth on requires that I post three times a day at 12, 5 and 8. Due to this restriction, there isn’t much leniency for me to test all times, so I tested times at 15 minute intervals.
I conducted research in the area to test if these were in fact he best times to post in Instagram. According to Instagram scheduling site, Later, the best time to post is outside of work hours.
Let’s re-enter the realm that was the early 17th Century where Kings and Queens sat upon a cushioned seat, crown placed on their heads and manipulating the nobles of the country in order ensure that it was fully under their reign.
Fast forward to today, remove the cushioned seat and replace the crown to newspaper, television and radio and there you have it. The rulers of the media world.Continue reading Media Rulers→
Why has it taken this long for copyright laws to reach a happy medium?
The audience consumer value has changed to that of a prosumer status calling for a change in copyright.
People participate in the creation and recreation of their culture-Lawrence Lesig
In the eighteenth century, copyright laws were almost non-existent in the public domain before the introduction of content copyright of fourteen years after it was published. Then, copyright laws went on a rampage after Disney pledged for the copyright time to be extended.
Society saw it change to 50 years, 70 and now ultimately 120 years for corporate authorship! Just insane to think that the brilliance encapsulated within the content produced under these laws can not be explored further and become something spectacular.
This is just limiting the consumer–or now prosumers– creativity and freedom. When in fact the internet emulates a sort of false scarcity in the midst of its free flowing content ability.
Over the last 10 years, a new balance has been created with the introduction of Creative Commons (cc). This new license allows artists, companies and creators to permit the use of their content to the audience and allow them to remix, remediate and recreate. Although, some rights are still reserved, it encourages this read-write culture.
Now that we have received a sort of offering (as the meme suggests) from Creative Commons consumers are cherishing the new freedom that they have to explore areas past their previous confines.
One step forward for consumers!
2007. Creative Commons-Get Creative, online video, 10 April, viewed 17 March 2015
Today’s society is currently in the midst of the technological age where conversation is merely authenticated by the touch of a button and the only face to face confrontation is through the means of a screen.
“It was the best of times, it was the worst of times.” –Charles Dickens. (Tale of two cities)
After dinner the whole family hover around the television, each claimed their ‘spot’ on the couch waiting for the clock to flicker over to 7:00pm—Neighbours was on.
In today’s society, this culture—now present in the memories of the past—is no longer the norm, replaced by the constant buzzing of our phones and the nagging of round the clock jobs. After dinner, it is now a common sight for people to turn to their laptops to live stream their favourite sitcom or to retreat to their rooms to create youtube videos. The couch is no longer filled with the family presence but abandoned leaving only a single tumbleweed in some households. (OK, maybe not to that extent but you get the picture!)
Thus a sign of convergence.
This shift in society and culture of Australians in the 1980’s—the precence of a new message— had gone unnoticed as an influence of technology allowing audiences to become active— the medium. Therefore, it is not the content of the technology that is the message as previously thought, it is infact the active actions of society due to the change in medium.
It is now the dawn of an era where the typically labeled ‘consumer’ becomes the ‘prosumer’, actively producing their own media and exposing it to the world on new emerging media platforms that are easily accessible to anyone with an internet connection (hello wifi!).
We’ve all seen the posts pop up on facebook, youtube and wattapad where ordinary people just like you and I create something extraordinary. Hence providing an outlet for prosumers to participate in the growing culture that is the digital age.
The digital age has had as much impact on the world as did the industrial revolution where new machinery replaced the prosperity of jobs and now digital has replaced analog.
This shift from analog to digital marks a pivotal moment in history were content is able to flow across multiple platforms unlike its previously tethered position on specific channels-convergence. This accessibility provides the now prosumer an opportunity to relay their own perspective on the same information.
The audience then has a substantial impact on the content as they are no longer rendered as passive; subjected to absorbing information without an outlet to voice their opinion to the world or likeminded individuals. Now, the audience is active where sharing, commenting or posting is a common attribute to everyday life.
Controling information now, seems somewhat out of reach.
With audience’s now given the ability to create, edit and share content the government and major industries no longer have the power to censor content—thus the proposed act of using metadata as a means of surveillance.
Consequently, due to the wide range of technologies and communications, it has altered the way that the world is perceived in many eyes as it is no longer a one sided affair where one person is photoshopped onto a green screen telling the audience what the big guys want them to hear. We as a collective have an opinion, a voice for reason to argue our side of the story, investigate deeper or to create things that were previously unimaginable with the passive audience mentality. The medium is the message.