For years, there has been this Instagram myth that if you post on Instagram at 8pm, you’re bound to receive the optimal amount of engagement.
The brand that I am testing this myth on requires that I post three times a day at 12, 5 and 8. Due to this restriction, there isn’t much leniency for me to test all times, so I tested times at 15 minute intervals.
I conducted research in the area to test if these were in fact he best times to post in Instagram. According to Instagram scheduling site, Later, the best time to post is outside of work hours.