Tag Archives: Instagram

Social Media Mythbuster: Posting Times

For years, there has been this Instagram myth that if you post on Instagram at 8pm, you’re bound to receive the optimal amount of engagement.

The brand that I am testing this myth on requires that I post three times a day at 12, 5 and 8. Due to this restriction, there isn’t much leniency for me to test all times, so I tested times at 15 minute intervals.

I conducted research in the area to test if these were in fact he best times to post in Instagram. According to Instagram scheduling site, Later, the best time to post is outside of work hours.

Continue reading Social Media Mythbuster: Posting Times

Social Media Mythbuster: Aesthetic

Instagram is a platform based within the premise of being a photo sharing network. Therefore, it is important to post content that is visually appealing. However, what’s visually appealing to some may not be visually appealing to others.

As a brand, social media sites like Instagram are the face of the company. For most followers, they will never met the people behind the brand, therefore, their only association with the brand is what they see online. As a result, consumers/ followers make up their mind about a brand based on what kind of content they see. This proves that the aesthetic of an Instagram profile as a whole has a huge impact on the perception of their consumers.

Continue reading Social Media Mythbuster: Aesthetic

Social Media Myth Busting and Cyborgology

As Mary Shelly stated in Frankenstein; “The instrument has taken control of its maker, the creation control of his creator.”

The blueprint of our society has now become dependent on social media. We find ourselves living simultaneously within the digital social media world as well as the physical world where Jean Baudrillard argues the absence of the original reality due to the takeover of the “instrument.”

Continue reading Social Media Myth Busting and Cyborgology

Social Media Mythbuster: Hashtags

Hashtags have become a staple for social media marketing. The first hashtag was coined by Chris Messina in 2007 where he proposed an idea that Twitter should start using hashtags to create groups online.

tweet chris.png
(Chris Messina’s Twitter account)

Since then, hashtags have become an integral element within the social media realms of Facebook and Instagram.

Continue reading Social Media Mythbuster: Hashtags

Social Media Mythbusters: Inclusion of others

Social Media is about the inclusive online environment of interaction. Instagram allows a two-way dialogue between the brand and the consumer. “When it comes to brands, this phrase embodies a very specific marketing strategy: personification”. ( Petronzio, 2013)

The first myth that I will be uncovering within my social media myth busting experiment is the inclusion of others through building rapport.


Continue reading Social Media Mythbusters: Inclusion of others

Social Media Mythbuster

When we reference our reality, it’s hard to differentiate between the physical and digital. The two realms have seamlessly begun to integrate itself into one form of reality—meaning that we live within the physical world and cyberspace simultaneously. Social media is the perfect ideal of living in both worlds at once, always connected and always interacting regardless of physical constraints.

Continue reading Social Media Mythbuster