Tag Archives: inclusion of others

Social Media Mythbusters: Inclusion of others

Social Media is about the inclusive online environment of interaction. Instagram allows a two-way dialogue between the brand and the consumer. “When it comes to brands, this phrase embodies a very specific marketing strategy: personification”. ( Petronzio, 2013)

The first myth that I will be uncovering within my social media myth busting experiment is the inclusion of others through building rapport.


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