DIGC335

Social Media Mythbusters: Inclusion of others

Social Media is about the inclusive online environment of interaction. Instagram allows a two-way dialogue between the brand and the consumer. “When it comes to brands, this phrase embodies a very specific marketing strategy: personification”. ( Petronzio, 2013)

The first myth that I will be uncovering within my social media myth busting experiment is the inclusion of others through building rapport.


Continue reading “Social Media Mythbusters: Inclusion of others”