Tag Archives: branding

Social Media Mythbuster: Aesthetic

Instagram is a platform based within the premise of being a photo sharing network. Therefore, it is important to post content that is visually appealing. However, what’s visually appealing to some may not be visually appealing to others.

As a brand, social media sites like Instagram are the face of the company. For most followers, they will never met the people behind the brand, therefore, their only association with the brand is what they see online. As a result, consumers/ followers make up their mind about a brand based on what kind of content they see. This proves that the aesthetic of an Instagram profile as a whole has a huge impact on the perception of their consumers.

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Social Media Mythbuster

When we reference our reality, it’s hard to differentiate between the physical and digital. The two realms have seamlessly begun to integrate itself into one form of reality—meaning that we live within the physical world and cyberspace simultaneously. Social media is the perfect ideal of living in both worlds at once, always connected and always interacting regardless of physical constraints.

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