With social media seeming like it is running the world, do we really know who is behind the screen?
Artists such as Britney Spears and Fifty Cent don’t really navigate their own social media outlets, and instead use a ghost writer to impersonate their personality.
“It’s OK to tweet for a brand but not OK to tweet for an individual. But the truth is, they are a brand. What they are to the public is not always what they are behind the curtain. If the manager knows that better than the star , then they should do it”- Joseph Wejaman( Britney’s former Consultant)
Marvel has become one of the most successful transmedia franchise of all time.
The ways that the transcultural flows of popular culture inspire new forms of global consciousness and cultural competency.–Jenkins
Growing from comics in the early 1940’s, the franchise has re-vamped the ideas within the comics and translated them into the big screen. They haven’t simply just ‘copied’ and ‘pasted’ the comic and made it into the movie. They have created something entirely new where key characters are written into new worlds, interacting with new characters, worlds and issues. This has grown to further television shows, a Netflix series, individual mobile apps for each character, video games, movies and the growing collection of comic books. Marvel is able to dance the fine line between entertainment and advertisement to create engagement.
Is Android really on top? (Sorry to all you Apple users, the answers in the facts!) After all, they have created the best always-connected consumer experience!–Dr. Paul Jacobs. Chief Executive Officer of Qualcomm
This is why:
Customization! You can change any aspect of the phone and its software whereas Apple ios is locked, forcing users to consume and experience the world through the same device, in the same way. In order to customise an iPhone, one must jailbreak it (since when did customisation have the connotation of jail in it?). Thus the notion of a shift in media ownership patterns to a handful of people controlling the media platforms people use everyday Androids allow the user to add widgets anywhere on the phone that can practically do anything. This can range from being able to view your email, flipboard or having access to thousands of books all on your homepage as a widget other than an app! This allows a live stream of content on the homepage.
You have all the storage in the world! Meaning that once you’ve used all the memory in your phone, you can just insert an SD card and PRESTO extra storage space! (That’s right, more room for selfies!)
You can download any app.Apps from the Apple App store need to be reviewed and tested before being released—controlling what the user sees and how they use content. Android have an open garden of apps from independent android markets thus advocating product connectivity.
I have used this animation to visually reflect on the absence and affordances incorporated in both the lives of Android users (Android-Ville) and Apple ios users (Apple-Nation). This, in my opinion—as a citizen of Android-Ville—believe that life beyond the walled-garden allows me to have endless access opportunities and shape my phone into the very device that suits my lifestyle. If I were to migrate to Apple-Nation, I would feel restricted with a loss of control over the way I interact with the world.
This too is reiterated with the application that I used to create this video–GoAnimate. This app, in its free user form doesn’t allow the user to download the video and share it on any platform–thus an example of the absence of affordances and choice. However, I was able to record the video using Android where I could insert the SD card into the laptop and upload it to youtube. Just that simple!
D’Onfro. J, 2015 15 reasons Android phones are better than the iPhone. blog post, viewed 26 March 2015
Why has it taken this long for copyright laws to reach a happy medium?
The audience consumer value has changed to that of a prosumer status calling for a change in copyright.
People participate in the creation and recreation of their culture-Lawrence Lesig
In the eighteenth century, copyright laws were almost non-existent in the public domain before the introduction of content copyright of fourteen years after it was published. Then, copyright laws went on a rampage after Disney pledged for the copyright time to be extended.
Society saw it change to 50 years, 70 and now ultimately 120 years for corporate authorship! Just insane to think that the brilliance encapsulated within the content produced under these laws can not be explored further and become something spectacular.
This is just limiting the consumer–or now prosumers– creativity and freedom. When in fact the internet emulates a sort of false scarcity in the midst of its free flowing content ability.
Over the last 10 years, a new balance has been created with the introduction of Creative Commons (cc). This new license allows artists, companies and creators to permit the use of their content to the audience and allow them to remix, remediate and recreate. Although, some rights are still reserved, it encourages this read-write culture.
Now that we have received a sort of offering (as the meme suggests) from Creative Commons consumers are cherishing the new freedom that they have to explore areas past their previous confines.
One step forward for consumers!
2007. Creative Commons-Get Creative, online video, 10 April, viewed 17 March 2015
After dinner the whole family hover around the television, each claimed their ‘spot’ on the couch waiting for the clock to flicker over to 7:00pm—Neighbours was on.
In today’s society, this culture—now present in the memories of the past—is no longer the norm, replaced by the constant buzzing of our phones and the nagging of round the clock jobs. After dinner, it is now a common sight for people to turn to their laptops to live stream their favourite sitcom or to retreat to their rooms to create youtube videos. The couch is no longer filled with the family presence but abandoned leaving only a single tumbleweed in some households. (OK, maybe not to that extent but you get the picture!)
Thus a sign of convergence.
This shift in society and culture of Australians in the 1980’s—the precence of a new message— had gone unnoticed as an influence of technology allowing audiences to become active— the medium. Therefore, it is not the content of the technology that is the message as previously thought, it is infact the active actions of society due to the change in medium.
It is now the dawn of an era where the typically labeled ‘consumer’ becomes the ‘prosumer’, actively producing their own media and exposing it to the world on new emerging media platforms that are easily accessible to anyone with an internet connection (hello wifi!).
We’ve all seen the posts pop up on facebook, youtube and wattapad where ordinary people just like you and I create something extraordinary. Hence providing an outlet for prosumers to participate in the growing culture that is the digital age.
The digital age has had as much impact on the world as did the industrial revolution where new machinery replaced the prosperity of jobs and now digital has replaced analog.
This shift from analog to digital marks a pivotal moment in history were content is able to flow across multiple platforms unlike its previously tethered position on specific channels-convergence. This accessibility provides the now prosumer an opportunity to relay their own perspective on the same information.
The audience then has a substantial impact on the content as they are no longer rendered as passive; subjected to absorbing information without an outlet to voice their opinion to the world or likeminded individuals. Now, the audience is active where sharing, commenting or posting is a common attribute to everyday life.
Controling information now, seems somewhat out of reach.
With audience’s now given the ability to create, edit and share content the government and major industries no longer have the power to censor content—thus the proposed act of using metadata as a means of surveillance.
Consequently, due to the wide range of technologies and communications, it has altered the way that the world is perceived in many eyes as it is no longer a one sided affair where one person is photoshopped onto a green screen telling the audience what the big guys want them to hear. We as a collective have an opinion, a voice for reason to argue our side of the story, investigate deeper or to create things that were previously unimaginable with the passive audience mentality. The medium is the message.