Attention and multitasking in the modern world

The world that we live in today demands our attention… everywhere! But is it really possible to be everywhere and doing everything at once? So I conducted a small test to see if people’s attention can be spread across different things.

My test used my mum who is a cake decorator and my brother who is an avid car lover and I observed their media consumption habits whilst they were doing what they normally do on a daily basis.

What I discovered was very interesting.

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