Today’s society is currently in the midst of the technological age where conversation is merely authenticated by the touch of a button and the only face to face confrontation is through the means of a screen.
“It was the best of times, it was the worst of times.” –Charles Dickens. (Tale of two cities)
After dinner the whole family hover around the television, each claimed their ‘spot’ on the couch waiting for the clock to flicker over to 7:00pm—Neighbours was on.
In today’s society, this culture—now present in the memories of the past—is no longer the norm, replaced by the constant buzzing of our phones and the nagging of round the clock jobs. After dinner, it is now a common sight for people to turn to their laptops to live stream their favourite sitcom or to retreat to their rooms to create youtube videos. The couch is no longer filled with the family presence but abandoned leaving only a single tumbleweed in some households. (OK, maybe not to that extent but you get the picture!)
Thus a sign of convergence.
This shift in society and culture of Australians in the 1980’s—the precence of a new message— had gone unnoticed as an influence of technology allowing audiences to become active— the medium. Therefore, it is not the content of the technology that is the message as previously thought, it is infact the active actions of society due to the change in medium.
It is now the dawn of an era where the typically labeled ‘consumer’ becomes the ‘prosumer’, actively producing their own media and exposing it to the world on new emerging media platforms that are easily accessible to anyone with an internet connection (hello wifi!).
We’ve all seen the posts pop up on facebook, youtube and wattapad where ordinary people just like you and I create something extraordinary. Hence providing an outlet for prosumers to participate in the growing culture that is the digital age.
The digital age has had as much impact on the world as did the industrial revolution where new machinery replaced the prosperity of jobs and now digital has replaced analog.
This shift from analog to digital marks a pivotal moment in history were content is able to flow across multiple platforms unlike its previously tethered position on specific channels-convergence. This accessibility provides the now prosumer an opportunity to relay their own perspective on the same information.
The audience then has a substantial impact on the content as they are no longer rendered as passive; subjected to absorbing information without an outlet to voice their opinion to the world or likeminded individuals. Now, the audience is active where sharing, commenting or posting is a common attribute to everyday life.
Controling information now, seems somewhat out of reach.
With audience’s now given the ability to create, edit and share content the government and major industries no longer have the power to censor content—thus the proposed act of using metadata as a means of surveillance.
Consequently, due to the wide range of technologies and communications, it has altered the way that the world is perceived in many eyes as it is no longer a one sided affair where one person is photoshopped onto a green screen telling the audience what the big guys want them to hear. We as a collective have an opinion, a voice for reason to argue our side of the story, investigate deeper or to create things that were previously unimaginable with the passive audience mentality. The medium is the message.
Holding on for dear life as the bus shunted toward uni.
Welcome to the next 3 years!
As a first year, the first day at university is different for everyone, mine however was a mix of excitement and expectation.
Within the four month intermission–or much needed break from the HSC–many people reinvented themselves rendering their “old” identity as a thing of the past looking to the future with a new shade upon their head, or a fake tan, 3 times darker than their skin colour. Others came out of their shell whilst some became introverted.
I however didn’t deviate from the path that I was on and the identity I had forged over the last 18 years.
My name is Monique Lombardo. I am a first year student at University of Wollongong studying a bachelor of communication and media majoring in journalism.
Here’s just a little bit about me…
I am 18 years old and have the birth sign of twins–the gemini. I live at Narellan so that means I need to commute by bus to get to uni! For as long as I can remember I have been a dancer across most genres. As time went on and the natural process of growing up took place, I decided that it wasn’t profession that I wanted to pursue.
Here I am, currently undertaking BCM112, BCM110 and JRNL101. I want to take these classes to challenge my ideas of the world and broaden my knowledge of the changes in media.
I love taking preconceived ideas or notions and adding a spin thus providing a different insight into an already stressed topic. It is this that I believe will contribute to the change in media in this era.