The music world has changed dramatically over the years, but this isn’t because we listen to music differently, it’s because of the way that we encounter music. With streaming services like Spotify, we can access music anywhere, and find almost any song. But it isn’t the music content itself that is valuable, its everything around it. It’s the self-promotion that comes from its accessibility and findability where Spotify filters, aggregates and sorts through music to deliver new playlists of songs that would be otherwise unknown.
This findability and accessibility opens a new gate to where the money flows–live shows, merchandise and festivals. The songs themselves are just snippets of self-promotion that if found by an audience can land artists a spot at the next Splendour in the Grass.
This is because the nature of todays internet allows for songs to be easily copied, torrented and streamed for only one tenth of a cent which means that the artist makes little to no money.
By listening to their songs, we advertise artists to promoters who can take them to the next step in their career. It turns out that I found Years & Years, Banks and Galantis before majority of Spotify users did. Here I am 2 years later, and i’ve seen two of these three artists play live sets at two separate festivals!
What would our world look like today if we didn’t have services like Spotify? Would our music scene be the same?