Marvel has become one of the most successful transmedia franchise of all time.
The ways that the transcultural flows of popular culture inspire new forms of global consciousness and cultural competency.–Jenkins
Growing from comics in the early 1940’s, the franchise has re-vamped the ideas within the comics and translated them into the big screen. They haven’t simply just ‘copied’ and ‘pasted’ the comic and made it into the movie. They have created something entirely new where key characters are written into new worlds, interacting with new characters, worlds and issues. This has grown to further television shows, a Netflix series, individual mobile apps for each character, video games, movies and the growing collection of comic books. Marvel is able to dance the fine line between entertainment and advertisement to create engagement.
So why didn’t Marvel just do what Twilight did and recreate the world of the book onto the silver screen? Continue reading “Have you Marveled?”