Here we are once again debating the war between IOS and Android. But with the introduction of the new iPhone 7 yesterday, the war just got a little bit more entertaining.
Long gone are the days of the headphone jack, Apple has introduced AirPods as a new wireless way to listen to music.
But why is this so controversial?
It’s because iPhones are a closed device were Apple controls its platform, content and user interaction.
Focusing on its user interaction, the new AirPods change the way that users handle their device whilst creating a huge profit market by introducing features that are only compatible with their latest phones.
Apple has become more ‘closed’ as each new model is introduced. They started with a closed platform and software to closed content being apps and now to a closed user interaction being its features.
When the new lightning charger was introduced in 2012, users who bought the new phone could no longer use their old iPhone or iPod Apple chargers if their chargers broke, they had to buy the new one to replace it.
With the AirPods, all headphones and earphones are eliminated forcing users to abandon their beloved Beats headphones, their old Apple headphones and other cheap replacement ones because they are not compatible with the new model. This is the reason why Apple has such a huge profit market and a desire to attain dominance by forcing other companies to disappear.
Instead of an all inclusive phone, where they could keep the headphone jack and introduce the new AirBuds as a new accessory, they have made it mandatory to have the new earphones. By eliminating the headphone jack, they have ruled out any competition from other companies that sell headphones and in turn increased their revenue. This is shown in this video as Charles kicks out the CEO’s of Android companies like Samsung.
Users are locked out of using their devices in a way that they want to use them and are instead brainwashed into conforming to using attractive wireless earphones.
“Mr Jobs ushered in the personal computer era and now he is trying to usher it out. We should focus on preserving our freedoms, even as the devices we acquire become more attractive and easier to use.“ (Zittrain 2010)
But what does this mean for connectivity? With the removal of the headphone jack, we say goodbye to the AUX cable, unless you want to pay $40 for an adaptor which connects to a dongle which then connects to the lightning cable port.
But the exciting news to come from this announcement is the fact that AirPods can be used with non-apple devices! This is the first step that Apple has taken in this direction because before now, every new feature and software that was introduced was made strictly for Apple.
However, this may seem like a step in the right direction, it is actually just forcing Android users to become familiar with the new Apple feature and then buy an iPhone 7. This is because when the AirPods aren’t used with Apple it loses the ‘magic’. “Of course, that “magic” is the quick connection, a virtual assistant and the ability to move easily between devices without having to re-pair them.” So you might as well be listening to a electric toothbrush if your trying to connect your AirPods to your Android