With social media seeming like it is running the world, do we really know who is behind the screen?
“It’s OK to tweet for a brand but not OK to tweet for an individual. But the truth is, they are a brand. What they are to the public is not always what they are behind the curtain. If the manager knows that better than the star , then they should do it”- Joseph Wejaman( Britney’s former Consultant)
The celebrity provides just a little sneak peak into their lives for their audience to view and interact with– thus allowing them the perfect balance between public and private. (That is, if secrets aren’t leaked like the lip syncing drama associated with Britney’s live concerts.
Using technology like NodeX, the regularity and the amount of posts can be tabulated visually depicting one’s online presence.
Although, with the rise of social media, comes the rise of the micro-celebrity. Much like that of Jack and Jack— a Twitter persona where the boys gain a viewership through their interaction with the new global audience.
Audience’s are drawn to this interaction thus expanding their little bubble of followers to a global viewership!
Refrences: (Youtube Post)
Kutman, G 2009 ‘ 50 cent, Britney Spears have twitter ghost writers’, 27 March, last viewed 15 May 2015 <http://www.mtv.com/news/1607978/50-cent-britney-spears-have-twitter-ghostwriters/>
Marwick, A Boyd, D 2011, ‘ To see and be seen: Celebrity practice on Twitter’ last viewed 15 May 2015 <http://www.tiara.org/blog/wp-content/uploads/2011/07/marwick_boyd_to_see_and_be_seen.pdf>