In an evolving world it may seem that digital is overtaking material, however as guest lecturer Jo Law stated; “digital and material work together“. From here I went to research the term phygital where it is the mergence of physical and digital as both have great values that when put together better enhance the experience of the world.
Isn’t digital enough to satisfy the digital world and its consumers/prosumers?
The answer in my opinion is no! There is a certain attachment with the tangible that brings a sense of nostalgia. This is much the same with holding a physical photo of the past–reminiscing about the memories whilst linking that with the texture, size and smell of the photograph. Bringing together the digital and the material brings back this sense of nostalgia to current technologies whist still being able to connect to the world.
Belic, D 2014, ‘Polaroid Soacialmatic smart camera can print photos instantly, bring back nostalgia’ Intomobile, 7 January, Last viewed 7 MAY 2015 <http://www.intomobile.com/2014/01/07/polaroid-socialmatic-smart-camera-can-print-photos-instantly-bring-back-nostalgia/>
Leslie, Esther (1998) ‘Traces of Craft’, Journal of Design History, Vol. 11, No. 1, pp. 5-13, last viewed 7 May 2015
Tsekleves.E, 2015, ‘The enduring appeal of analogue in a digital world’, The Converstation, last viewed 7 May 2015 <http://theconversation.com/the-enduring-appeal-of-analogue-in-a-digital-world-35790>